Red, Bold, and Bittersweet

From its origins in Florence, the Negroni has captivated the world with its perfect balance of bold flavors. Kutay Yorulmaz explores the rise of this iconic drink to global fame, highlighting the unforgettable places where he enjoyed the Negroni.

Among the world’s iconic cocktails, the Negroni reigns supreme—a timeless symbol of balance and boldness. Its deep crimson hue and harmonious blend of gin, bitters, and vermouth offer more than a drink—it’s a story steeped in history and craftsmanship.

• On the Origins
  “The Negroni began as a bold twist in Florence in 1919, when Count Camillo Negroni asked for his Americano with gin instead of soda. The result was a masterpiece—bittersweet, botanical, and timeless.”
  From its origins in Caffè Casoni to its global rise, the Negroni has transcended trends, embodying the spirit of Italian aperitivo culture.
• On Balance
  “The beauty of the Negroni lies in its perfect balance. Each sip unfolds layers—herbal bitterness, botanical complexity, and mellow sweetness—offering a taste that invites reflection.”
  Its versatility has inspired countless variations, from the bubbly Negroni Sbagliato to smoky mezcal twists, while still honoring the original’s essence.
• On Ritual
  “Every meaningful evening begins with a Negroni. It’s a ritual, a signal that the night has begun—bold yet balanced, simple yet profound.”

For Kutay Yılmaz, the Negroni is more than a cocktail; it’s a companion to life’s most meaningful moments.

Discover the full story of the Negroni’s journey and Kutay Yorulmaz’s favorite places to savor it in the first issue of Centre Mag.