A Machine with Identity
Cars have always been personal, but now, they’ve never been closer to your personality. Maserati’s MC20 Cielo Customized by Hiroshi Fujiwara brings individuality to the road with custom cars, driving a new era of personalized luxury and performance.
by Damla Yıldırım
Your Maserati, your masterpiece.
In the fast lane of automotive design, Maserati takes an unexpected turn with its latest bespoke offering. Introducing Fuoriserie By—a new, curated collection of bespoke vehicles crafted in collaboration with tastemakers who bring fresh perspective to its most iconic models.
“Fuoriserie means ‘out of the ordinary’ in Italian, and our Trident’s customization program is designed to create extraordinary experiences for our clients,” says Klaus Busse, Maserati’s Head of Design. Maserati’s Fuoriserie programme is more than a customization platform—it’s a creative playground where individuality takes the driver’s seat. The programme proves that a luxury car isn’t just a vehicle; it’s a form of self-expression, brought to life in a machine.
Sky Meets Streetwear
Kicking off the series is none other than Hiroshi Fujiwara, the Japanese ‘Godfather of streetwear’ and visionary behind Fragment Design. His longtime friendship with the Trident fuels a fresh, minimalistic take on the MC20 Cielo. Transforming it from supercare to statement.
An understated fusion of precision performance and quiet confidence. It tells a story of cross-cultural influence, of heritage meeting modernity, and of a world where luxury isn’t loud, but intentional.
Driven to Design
Introduced in 2022, the MC20 Cielo is an elegant open-top variant of their iconic MC20 supercar. Powered by the same 621-horsepower V6 Nettuno engine, it delivers a driving experience that’s as exhilarating as ever.
However, it’s the electrochromic glass roof that truly sets this model apart, blending practicality with elegance as it effortlessly transitions from clear to opaque at the press of a button.
This collaboration between Maserati and the Japanese Godfather of Streetwear, the MC20 Cielo is reimagined through the lens of understated luxury. Offered in two distinct matte finishes, Nero Vulcano and Bianco Audace, the car reflects Fujiwara’s monochromatic aesthetic, balancing modern minimalism with classic Italian craftsmanship.
For the first time in Maserati’s history, the Trident emblem on the rear tonneau cover is replaced by Fragment’s double lightning bolt logo—presented in matte black for the Nero Vulcano edition and matte white for the Bianco Audace.
Inside, the Trident reemerges as a nod to Maserati’s heritage, elegantly embroidered onto the headrests of the six-way power sport seats. The steering wheel, wrapped in black Alcantara with white stitching, offers a sporty elegance. A custom metal plate between the headrests marks the exclusive partnership between Hiroshi Fujiwara and Maserati.
Custom Is the New Standard
In an era where distinction is everything, the MC20 Cielo Fuoriserie embodies how collaboration and creativity are transforming the world of luxury automobiles. Luxury today is about creating something that’s unmistakably yours.
Custom-built upon request and crafted to perfection, the MC20 Cielo Fuoriserie is as unique as its owner.
The road is no longer just a place to drive. It’s a canvas, and the MC20 Cielo Fuoriserie is a masterpiece in motion.
