February 16, 2025

The Luxury Watch Market is Finding its Rhythm Again

After a rollercoaster few years—marked by unprecedented demand and sharp corrections—Eren Kuru explores how this timeless industry is evolving. 

From the rise of the pre-owned market fueled by Gen Z’s focus on individuality and sustainability to the strategic appeal of iconic models like the Rolex Submariner, luxury watches are entering a new era of significance.

Success in this market now hinges on a deeper understanding of investment dynamics. Concepts like Beta and Volatility have become crucial tools for collectors and investors alike, offering a way to balance stability with high-reward opportunities and navigate the complexities of a maturing market.

 

Explore Eren Kuru’s insights into the watch market’s resurgence in the debut issue of Centre Mag.

Eren is a finance expert currently serving as a treasury manager in the fintech sector. He has a strong interest in watches, whiskey, and cigars. Periodically, he conducts research on the watch industry and explores investment opportunities and strategies.